CHRISTMAS OFFER Subscribe to Hertfordshire Life today CLICK HERE

Business Q&A: Julie Gingell

PUBLISHED: 11:55 17 June 2014 | UPDATED: 11:55 17 June 2014

Julie Gingell

Julie Gingell

Archant

The partner and director of marketing and business development at SA Law in St Albans, gives an insight into the changing legal sector and lessons in advertising

What are the biggest challenges? Changes in the legal sector have resulted in extremely fierce competition, and we need to defend our market position against a much broader range of threats. Keeping up with the pace of technological change can also be time-consuming, but also extremely rewarding as we capitalise on new marketing tools and techniques.

>>>

What is your motivation? Just two years after it became possible for non-lawyers to be partners, I was elected to the partnership of SA Law. This still makes me smile, and I continue to encourage other firms to capitalise on the many benefits of having non-lawyer partners. Otherwise, I enjoy keeping marketing at the top of the firm’s business agenda, while continuing my life-long search for the perfect handbag!

>>>

What are the most valuable business lessons you’ve learned? Aside from quickly realising that marketing is 70 per cent science and 30 per cent art, the most valuable lesson I ever learned was to always go with your gut instinct. Furthermore, I believe it’s the lessons you learn when something goes wrong that are the most important.

>>>

Who is your business role model and why? I’d have to say Sir Martin Sorrell, chief executive of global advertising firm WPP. As a non-lawyer partner in the legal world, I really admire the way a non-creative (Sorrel has a finance background), transformed the world of advertising.

He has built his business through talent, determination and a fair amount of luck. He has transformed the sector by emphasising the value of non-advertising elements of marketing that were so often overlooked.

0 comments

Welcome , please leave your message below.

Optional - JPG files only
Optional - MP3 files only
Optional - 3GP, AVI, MOV, MPG or WMV files
Comments

Please log in to leave a comment and share your views with other Hertfordshire visitors.

We enable people to post comments with the aim of encouraging open debate.

Only people who register and sign up to our terms and conditions can post comments. These terms and conditions explain our house rules and legal guidelines.

Comments are not edited by Hertfordshire staff prior to publication but may be automatically filtered.

If you have a complaint about a comment please contact us by clicking on the Report This Comment button next to the comment.

Not a member yet?

Register to create your own unique Hertfordshire account for free.

Signing up is free, quick and easy and offers you the chance to add comments, personalise the site with local information picked just for you, and more.

Sign up now

More from Hertfordshire Life

Inspired by steampunk and Photoshop, amateur photographer Gary Nicholls embarked on an epic challenge to create a trilogy of lavish photo novels

Read more
November 2018
Yesterday, 13:09

250 years ago this month a baron’s servant smashed down a bedroom door in St Albans’ White Hart Inn to find a prince in bed with his master’s wife. Cue a court case, a delighted press, and much airing of royal underwear

Read more
November 2018
Yesterday, 12:26

Christmas isn’t complete without a trip to a festive fair. From German-style food stalls to vintage fetes, Hertfordshire’s Christmas markets have it all

Read more
Thu, 10:10

Don’t miss the December issue – everything you need for a fabulous Herts Christmas!

Read more
Wednesday, November 7, 2018

Indulge in the very best of pub classics every Wednesday night at The Black Horse.

Read more
Friday, November 2, 2018

It’s that time of year again and we have our special T-BONE steak offer!

Read more
Wednesday, October 31, 2018

From Hertford to Flanders, a young army chaplain kept a vivid record of his experiences in the First World War. Sarah Reay tells her grandfather’s remarkable story

Read more
November 2018
Wednesday, October 31, 2018

This year marks the 100th anniversary of the end of the First World War, so we’ve gathered some Remembrance Day events taking place in the county

Read more
November 2018
Wednesday, October 31, 2018

If you’re looking for things to do in Hertfordshire this month, we have gathered lots of events for November 2018

Read more
Wednesday, October 31, 2018

We quiz author Kevin Exley about his new book that takes the reader on the trail of fascinating stories, new and old, around Berkhamsted

Read more
October 2018

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

Our Privacy Policy


Topics of Interest

Food and Drink Directory

Local Business Directory

Search For a Car In Your Area

Property Search