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40th celebrations for JE Buckle Engineers

PUBLISHED: 13:17 18 March 2011 | UPDATED: 17:40 20 February 2013

Service technicians Tom Schroeder, Jason Dimond, Philip Hannah (Service Manager) Andy Murr Mark Bryant, Directors Ann Buckle, Gary Buckle and Julie Murr. Parts assistant Stuart Shaw (seated on mower), agricultural sales Mick Phillips, Robert Vigus (Sales manager), Bill Allen and Tom Garner, turf sales Martin Green.

Service technicians Tom Schroeder, Jason Dimond, Philip Hannah (Service Manager) Andy Murr Mark Bryant, Directors Ann Buckle, Gary Buckle and Julie Murr. Parts assistant Stuart Shaw (seated on mower), agricultural sales Mick Phillips, Robert Vigus (Sales manager), Bill Allen and Tom Garner, turf sales Martin Green.

Family-run business JE Buckle Engineers, a John Deere dealership, celebrates its 40th anniversary

JE Buckle Engineers was founded in 1970 by Jim Buckle and his wife Ann, and has grown from one man and a service van to become one of John Deeres top dealers in the UK and Ireland, with a turnover of just under 10 million last year.

The dealership now employs 32 staff altogether, with 19 at Cromer in Hertfordshire and 13 at a new premises in Maulden, Bedfordshire.


In 1970 Jim Buckle started out with one van servicing and repairing mostly lorries, and his wife Ann seeing to the accounts from home. By 1972 he had rented one bay of the premises at Cromer, near Stevenage and taken on an extra mechanic.
In 1975 Jim obtained a franchise as a sub dealer for Leyland under ECF and the business steadily grew.
By 1986 Jim had purchased the entire site at Cromer and took on the Deutz Fahr Franchise. But it was in 1988 the business really started to grow after Jim took on the increasingly popular JohnDeere Franchise.
In 1990 Jim's son Gary started working for the company, followed in 1994 by his daughter Julie and in 1997 by son Paul, making it a truly family run business.
In 1999 Jim had the chance to take on the JohnDeere franchise for the Bedfordshire area and had opened the Millbrook Branch by the year 2000.
Jim continued to run the business alongside his wife Ann and their 3 children until his sudden death in May 2002 of an aneurysm, aged just 61.


Buckles originally took on the John Deere agricultural equipment franchise at Cromer in 1988. The dealership opened its second branch at Millbrook in Bedfordshire in 2000, starting with just three staff there before transferring to Maulden in December 2009. John Deeres full turf equipment franchise was awarded in 2007, although the business had already been selling homeowner equipment since 1998.

We have effectively doubled turnover and staff numbers across the whole business since 2002, says managing director Gary Buckle, who continues the family tradition alongside mother Ann, brother Paul and sister Julie Murr. The new premises at Maulden feature a brand new John Deere Place showroom, fully equipped workshop facilities and a comprehensive stock of parts, plus a meeting room for staff and visitors.

In addition to sales and service of John Deeres full line of agricultural, turf and domestic equipment, our other main franchises include Kuhn, Manitou, Gregoire Besson, Spearhead, Kockerling and Bailey Trailers.

Attention to detail

Comprehensive after-sales service is a key aspect of every John Deere dealership, and Buckles is no exception. Six service technicians are employed in the new workshop at Maulden, under service manager Phil Hannah. Phil and Andy Murr are registered at LTA3 level in the industrys Landbased Technician Accreditation (LTA) scheme, working towards the top tier, while Dan Massey and Kevin Drage at Cromer were presented with their LTA4 Master Technician certificates and registration cards at LAMMA in January.

Many of the current service staff have been through John Deeres award-winning Ag, Parts and Turf Tech apprentice training programmes at Brooksby Melton College in Leicestershire. Buckles is also a registered sprayer dealer, and employs AMS Specialists at both branches, who have certified expertise in John Deeres fast-developing Agricultural Management Solutions (AMS) product range for precision farming. This includes GreenStar satellite guidance systems such as AutoTrac and iTEC Pro, AMS documentation and software such as FieldDoc, and ISOBUS implement technology.


JE Buckle Engineers

High Street, Cromer, Stevenage SG2 7QA. 01438 861257

New Road, Maulden, Bedford MK45 2BG. 01525 405848


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