CHRISTMAS OFFER Subscribe to Hertfordshire Life today CLICK HERE

British Red Cross: Coping With Snow -Video Feature

PUBLISHED: 18:26 17 December 2010 | UPDATED: 10:31 21 February 2013

British Red Cross: Coping With Snow -Video Feature

British Red Cross: Coping With Snow -Video Feature

Land Rover UK and the British Red Cross have announced a new emergency response partnership, to significantly improve the British Red Cross ability to respond to major incidents in the UK and help save more lives when crisis strikes.

Red Cross better prepared to save lives thanks to Land Rover


Land Rover UK and the British Red Cross have announced a new emergency response partnership, to significantly improve the British Red Cross ability to respond to major incidents in the UK and help save more lives when crisis strikes.


The first part of this new initiative involves the funding of 30 life-saving Automated External Defibrillators (AEDs) by Land Rover to enhance the capabilities of the UK-based emergency response vehicles, which were donated by the company to the British Red Cross in 2008.


A defibrillator is an important piece of equipment that can be used to save the life of someone suffering cardiac arrest. 30,000 people suffer from cardiac arrest each year, as a result of the heart failing to beat properly. An electric shock delivered by a defibrillator can get the heart beating again in its normal rhythm. Recent evidence shows that if a defibrillator is used within two to three minutes of cardiac arrest, up to 70 per cent of patients return to a normal heart rhythm and survive.


The new collaboration between Land Rover UK and the British Red Cross is part of the major global partnership between Land Rover and the International Federation of Red Cross and Red Crescent Societies (IFRC), announced in August 2010. The partnership is an exciting three-year global initiative focussed on Reaching Vulnerable People Around the World. It involves Land Rover supporting national Red Cross societies in 15 countries, each country adopting a priority programme to support their Red Cross Society. Land Rover are also supporting two flagship humanitarian programmes in Sierra Leone and China, which will help over a 120,000 people over the next three years.


www.redcross.org.uk/landrover

0 comments

More from People

In the digital age, it’s good to know there are still skilled crafts being done by hand. Meet four Kent craftspeople keeping traditional methods alive

Read more
September 2018
14:52

In the fourth of our series, we look at 20 facts, theories and mysteries connected with the always intriguing Garden of England

Read more
October 2018
12:44

Spirit Yachts is a Suffolk success story. After 25 years of designing and building luxury vessels sailed all over the world, it has plenty to celebrate | Words: Ross Bentley

Read more
12:40

To mark the centenary this month since the end of World War I, Stephen Roberts explores the impact the war had on Essex and some of the men that left this county to serve their country

Read more
12:11

In the month when we mark the 100th anniversary of the end of the First World War, STEVE ROBERTS highlights the terrible cost in human lives it inflicted on the county of Devon

Read more

Fashion entrepreneur Siân Adkins found a new direction in life when her parents died, helping both herself and other women to get through the darkest days

Read more

Academy Award nominee, beloved comedienne, and organic cattle herder: Dame Julie Walters is certainly a woman of many talents both on and off the screen

Read more
Yesterday, 16:30

She may have recently moved to the seaside, but Surrey still holds a uniquely “precious” place in the heart of legendary children’s author Dame Jacqueline Wilson – not to mention the crucial role the county played in bringing everyone’s favourite and newly-returning feisty foster-kid to life

Read more
Yesterday, 16:20

Our columnist reflects on the thousands of visitors who come each to the showground

Read more
Yesterday, 12:19

Buckhurst Hill’s Alexander Vesselinov who became a karate red belt at just four and a half years old

Read more

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

Our Privacy Policy



Topics of Interest

Food and Drink Directory

Local Business Directory

Search For a Car In Your Area

Property Search