CHRISTMAS OFFER Subscribe to Hertfordshire Life today CLICK HERE

How many Hertfordshire charities can you name?

PUBLISHED: 17:22 26 November 2010 | UPDATED: 18:14 20 February 2013

Survey finds almost 70% of Hertfordshire residents are unable to name any local charities.

A survey of 151 Hertfordshire residents by Letchworth-based ActionPoint Marketing Solutions has shown a very low awareness of local charities, when residents were asked unprompted.


Awareness did increase significantly, however, when those interviewed were shown a list of charities, with nearly all (91%) being able to identify at least one of the named local charities.


The survey was conducted by ActionPoint in six Hertfordshire town centre locations on weekdays and weekends during August 2010.


The survey also showed that fewer than 10% of residents had donated 20 or more to a local charity over the previous 12 months, compared with 33% who had made donations to national charities. During the same period, 60% of local residents had either not donated or donated less than 20 to any charity.


Local charities can take some encouragement from the findings, however, as despite the current economic climate, 93% of those who made a donation to charities in the 12 months preceding the research are giving either the same as, or more than, the same period a year ago. One in five local residents interviewed, volunteer their time for a charity.


Following the aftermath of the banking crisis and Gulf of Mexico oil spill, residents were asked for their views on charities receiving donations from businesses. The vast majority of those interviewed (86%) believe that corporate giving is now an important source of income for charities which should be encouraged findings which no doubt will be welcomed by charities.


Penny Wylie, Director at ActionPoint, comments on the research, We carried out this preliminary survey on Attitudes to Giving to help us fine tune our Charity Monitor, which we will be launching in spring 2011. We hope these findings, although surprising, will be helpful to local Hertfordshire charities in planning their fundraising strategy into 2011.


A free copy of the research report is available on the ActionPoint website www.actionpointms.co.uk


0 comments

More from People

16:05

The Cotswolds’ very own Prince of Wales turns 70 this month, so we looked back on some of the highlights of his life and career, and wondered what birthday pressies we would buy for the man who has the world at his feet

Read more
14:32

Historic Royal Palaces and IMG have announced that Kylie Minogue is the first headliner confirmed for Hampton Court Palace Festival 2019. These will be her only London shows of summer 2019.

Read more
12:48

Strictly’s waspish judge talks candidly about the show, why same sex couples should be given the chance to dance together and the day one irate fan slapped him on the face in Newbury

Read more

This year marks the bicentenary of Mary Shelley’s horror novel Frankenstein. Amanda Hodges explores its Sussex connections

Read more
12:32

As giant snails take over Brighton and Hove between September and November 2018, Sally Turner speaks to an artist behind two distinctive snail designs about what inspired her creations

Read more

From choirs and crafts to WI and yoga, women are leading the way in making a success of their vibrant village

Read more

Volunteers more than prove their worth in and around Huddersfield, as Martin Pilkington reports

Read more

Community spirit is alive and well in this charming, characterful village five miles north of Derby where residents pulled together to rescue their 400-year-old inn

Read more
Yesterday, 10:37

Martin Clunes and his family have called West Dorset home for over two decades. Here he shares some of their favourite local places

Read more
Friday, November 9, 2018

Sherrie Hewson and Tony Maudsley tell us what fun is in store for fans of TV’s Benidorm when it comes to Manchester Palace Theatre on November 26 2018

Read more

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

Our Privacy Policy



Topics of Interest

Food and Drink Directory

Local Business Directory

Search For a Car In Your Area

Property Search