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My business life - June Cory

PUBLISHED: 16:52 26 September 2011 | UPDATED: 20:02 20 February 2013

My business life - June Cory

My business life - June Cory

I own My Mustard, a small Hertfordshire based Google AdWords agency that offers campaign management, consultancy and training...

June Cory


My Mustard, AdWords Certified Partners


Tell us about your job.

I own My Mustard, a small Hertfordshire based Google AdWords agency that offers campaign management, consultancy and training. And I absolutely love it. There are just three of us so the workload is varied; an average (60 hour) week includes networking, selling, meeting new and existing customers, accounts, research, business development and planning. Did I mention that I love it?

What do you like most about your job?

People. My team, my customers, my potential customers, my networking colleagues. My work can have a really positive impact on customers business success and sharing that feeling with them is a real thrill. The combination of hard work, new ideas and the freedom of being my own boss is a heady mix. I am very results oriented so I set plenty of targets to keep me focussed.

Is there anything you dont like?

Not much to be honest and as a business owner I have the great opportunity to change things that arent working. I could do with more time to think and learning to switch off the Blackberry at weekends might be a positive move.

What was your first job?

Paper round, Saturdays in a supermarket and an evening job as an Avon rep. That was me at 12. Delivering news, smiling at customers and selling lovely stuff looking back on it now it was inevitable I went into business on my own.

What was your worst job?

A temp job selling paper rolls; till rolls, fax rolls, PDQ terminal rolls. This was the first large company I had worked for and the politics drove me mad. We had productivity/bad debt targets that added 20% to the salary package but the permanent team members werent interested. So I had a choice of not rocking the boat or being the best I could be. I chose option B which was one of lifes big lessons for me.

What are your educational qualifications?

Seven O Levels and a CSE in German, God I was lousy at languages, then three A Levels in Psychology, English and Theatre Arts. I swear I have used those skills every day since. A year at Watford College doing an Advertising Diploma, where one of our tutors was the copywriter who came up with All because the lady loves Milk Tray. Lots of vocational courses the best part of working for large organisations and most recently the Google AdWords Certified Partner programme which keeps us one step ahead. And a First Class Honours Degree in Hard Graft.

How did you get to your current position?

I made it up! Having hit a big birthday and lost my Mum it was time for a change so inspired by the possibilities of online advertising, a belief that I could do this Own Boss thing and a few words from My Mustards Training Director Natalie Cumming, My Mustard was born in March 2007. People ask if I wish Id done it years before. The answer is no, I was absolutely in the right space right then to take the leap.

What one piece of advice would you like to pass on?

Find something that you love, work really hard at it, challenge yourself constantly, reach your full potential every day and dream big.


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