City of style: St Albans Fashion Week
PUBLISHED: 09:48 11 October 2016 | UPDATED: 09:48 11 October 2016
With the UK’s longest indoor catwalk show at the cathedral and more than 100 businesses involved, St Albans Fashion Week will again host a week of fashion and beauty events across the city this month
St Albans Fashion Week has further sealed this stylish city’s status with the help of the breathtakingly beautiful Cathedral of St Alban. Each year the nave is transformed into the UK’s longest indoor catwalk where more than 800 guests each night are treated to a stunning show of collections from independents, high street brands, exciting new designers and talented local students. Angela Buttolph, editor-at-large at Grazia magazine, who was in the coveted front row last year said, ‘St Albans Fashion Week is fast becoming a can’t-miss-date for the calendar. This year’s show was spectacular, from the glamorous setting in St Albans Abbey to the fabulous mix of designer, vintage and high street brands. St Albans Fashion Week could teach the world’s fashion capitals a thing or two about diversity – it was great to see models of all sizes and ages on the catwalk. A seriously fun night out.’
To accommodate demand, SAFW 2016 will include two cathedral catwalk shows, each featuring a variety of retailers, both independent and high street favourites, upcoming designers, collections by students from Hertford Regional College, a glamorous wedding sequence and a new trend section in which retailers will showcase their take on this autumn/winter’s biggest looks.
We’re so excited to be back for our fourth year. Each year the demand gets greater, so we want to try and give as many people a chance to take part. This year we have more than 100 local businesses participating. We still can’t believe the attention SAFW receives or how many people want to take part in all the festivities. We even made it on to BBC’s Songs of Praise last year, with presenter Diane-Louise Jordan practising her walk down our catwalk. The whole journey’s been a dream and we’re thrilled so many people love taking part and attending. It’s been a real pleasure and we’re continually overwhelmed by people’s continued support and enthusiasm for SAFW, in particular our supportive sponsors. Sponsoring SAFW 2016 are The Skin to Love Clinic, legal firm Debenhams Ottaway, Poggenpohl Kitchens, Hertford Regional College, Total Care Fitness, exclusive beauty sponsors and providers Bare Minerals, The Alternative Barbering Co and Steve Lupton Hairdressing.
Suburban styling hits highs
Building on the success of the previous three fashion weeks - last year the city welcomed an estimated 2,000 shoppers to its streets during the event and it is now part of St Albans
and District Tourism Strategy - this year will again see a multitude of fashion and beauty events taking place across the city with great discounts to be enjoyed at participating retailers. Deryane Tadd, owner of award-winning boutique, The Dressing Room said, ‘SAFW has become a key date in our events and marketing calendar and really builds a buzz and hype in the city in general. The week is topped off with Super Shopping Saturday, which has now become one of our key trading days of the year, with people shopping the exact looks from the catwalk in-store.’
Super Shopping Saturday is just one of the events not to be missed from this year’s lineup. Participating retailers offer discounts, gifts with purchases and glasses of fizz to make shopping even more fun.
Other events to keep an eye out for include in-store styling masterclasses and shopping parties with Hobbs and LK Bennett and a screening of this year’s top fashion flim, The First Monday in May, at Odyssey Cinema.
More information on all the events and discounts are in the SAFW brochure at participating retailers and available to view and download at the SAFW website, stalbansfashionweek.com, where tickets for events can also be purchased. Much-desired tickets (so be quick) for the cathedral catwalk shows are on sale at the cathedral box office, stalbanscathedral.org
St Albans Fashion Week 2016 takes place from October 24–30. The Cathedral Catwalk Show is on October 27 and 28 and Super Shopping Saturday with offers and discounts from participating retailers takes place on October 29. For the full events listing, see stalbansfashionweek.com and follow @StAFashionWeek on Twitter.