Glass of Herts

PUBLISHED: 12:23 28 July 2015

Win-Win, Paradigm Brewery, Sarratt

Win-Win, Paradigm Brewery, Sarratt


Laura Vickers celebrates a new Hertfordshire brewery

Good news! There’s a brand new brewery in the county. Since February, Green End Farm in the village of Sarratt near Watford has been home to Paradigm Brewery, run by friends Rob Atkinson and Neil Hodges.

The pair came up with the idea for a brewery over a pint (naturally) at the Sportsman pub in Croxley Green last year. They’d both worked previously in marketing and so they decided, in a tongue-in-cheek move, to name the brewery and each of its beers after some of the trendy jargon and buzzwords they heard bandied about in marketing meetings.

So meet their first two brews: Tipping Point, a golden ale made with distinctive North American and New Zealand hops; and Win-Win, a complex best bitter using five different malts and American cascade hops.

There will be plenty more where these came from including a light summer beer, a ruby ale for autumn and a spicy winter brew but, for now Rob and Neil are focused on taking their beer to local pubs and festivals.

They’ve also been working hard to make the company as eco-friendly as possible, recycling water from the brewery’s condensing chimney for heating and cleaning, sending waste water to a reed-bed on the farm and using spent barley from the production process to feed local cows.

Oh, and the company vice president is a horse called Widget, who has a stable opposite the brewery.

The beers will be bottled later in the year and are available now at Herts pubs and in two, five and 36-litre kegs.

The beers are also on sale at the monthly Little Fox Market in Rickmansworth – see for dates – and via an email to

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