The company putting Hertfordshire's restaurants on film
PUBLISHED: 09:00 04 June 2017
Sharon Struckman finds Lumira Studio in Ware, the video marketing company taking restaurant websites and social media to a new level
Sharing your dining experiences on social media and websites is par for the course these days. We are now not only reading reviews but writing them, uploading to TripAdvisor and sharing with friends on Facebook and Instagram.
But in terms of businesses getting the message out there, nothing gives people more online access to a restaurant than watching a video featuring how dishes are made, what the restaurant environment is like, how professional the chef is and what customer service is like. Being able to pack all this information into a two minute video makes a huge difference in appealing visually to customers and creating awareness. I discovered Lumira Studio in Ware, who are doing just this. Its production ranges from corporate videos to animations for a wide range of businesses and it offers a service in which techniques for visual storytelling are combined with expertise in marketing.
I got to spend a day with the filmmakers at one of Hertfordshire’s well-respected country pubs. Luke Lv and his team worked together with the landlord and chef to create a video about their business. It was fascinating to watch, everything was scripted and planned so the day ran smoothly, and their creativity was boundless.
A few days later I got to watch the first draft of the video, and I have to say it was amazing! The goal was to tell a story about the venue in the most engaging way for use on social media and other digital platforms. The passion and attitude to the project showed just how professional Luke is. The end result is a high quality, effective video that will connect with an online audience, give lots of information and increase awareness.
I recommend visiting lumirastudio.com to view Luke’s work, and see just what a powerful tool film can be to help restaurants convey what they are passionate about – making great food in great places.