CHRISTMAS OFFER Subscribe to Hertfordshire Life today CLICK HERE

85% of children crave more adventure in their lives!

PUBLISHED: 16:58 19 August 2011 | UPDATED: 22:02 21 February 2013

85% of children crave more adventure in their lives!

85% of children crave more adventure in their lives!

Elastoplast launches Adventure 4 Kids! with TV adventurer Nick Baker to inspire families to get adventurous...

Research by family plaster brand, Elastoplast, reveals that 85% of children are longing for more adventure in their lives. The startling statistics highlight that half (52%) of children have never camped out in their back garden or taken part in any adventure sports. Parents are also feeling the pressure with 40% admitting they dont have the time or money to arrange adventurous experiences for their children.




4 out of 5 parents agree that its crucial for their children to experience adventure. However, concern for their kids safety (55%), not having the skills and lacking the confidence (20%) to cope with new activities is holding parents back.

To support parents and inspire children, Elastoplast is launching a new campaign,Adventure 4 Kids!,with adventurer and TV wildlife presenter, Nick Baker. Experiencing outdoor adventures cannot be underestimated.As a kid, I remember the excitement of getting outdoors and having my own mini adventures! From building my first tree house to staying up late to watch the stars its these experiences that stay with you for life. Allowing children to experience risk in a controlled environment helps to develop their ability to face risks in the future and builds their confidence.



Elastoplast is giving kids the opportunity to recreate their adventures and tell the stories behind their cuts and scrapes using an online interactive story-teller atwww.elastoplaststories.co.uk. Kids can create their very own story-boards by clicking and pasting plaster shapes chosen from a selection of creatures, people,



plasters and backgrounds. The best story will win a luxury 5 star family holiday to Greece. For all the details and full terms and conditions please visitwww.elastoplaststories.co.uk.



For the first 1000 stories submitted on the website, Elastoplast will donate 5 to childrens charity,Over The Wall(a charity which provides life-changing experiences and adventures for children with serious illnesses).



Also available to download and print off from the Elastoplast Stories website:




  • BECOME AN ADVENTURERpack for children - full of fun-filled activities to teach kids aged 6-10 about safety, decision-making, basic first aid and other essential life skills

  • KIDS LIFE SKILLSpack for parents gives expert advice from child psychologist Dr. Mandy Bryon from Great Ormond Street Hospital, along with practical activities to help parents teach their children essential life skills including independence, ingenuity and safety.

0 comments

More from Hertfordshire Life

Friday, December 7, 2018

Take the whole family to one of these lovely Hertfordshire pubs, including your four-legged friend

Read more
Thursday, December 6, 2018

Come and celebrate with The Three Tuns this festive season!

Read more
Tuesday, December 4, 2018

Hertfordshire’s churches are storehouses of history, yet they also attract legends. Mia Jankowicz follows the mysterious trail

Read more
Monday, December 3, 2018

Join us for Christmas at the Bushel & Strike.

Read more
Monday, December 3, 2018

Hertford Choral Society is celebrating 80 years of singing with the publication of a book on its history and an upcoming Christmas concert, its musical director discusses its success

Read more
Monday, December 3, 2018

Nothing brings that festive feeling quite like a carol or Christmas music concert, so we’ve gathered 12 to try in Herts

Read more
Monday, December 3, 2018

The Crosse family at Ickleford’s Holme Farm has been rearing turkeys since 1964. With the rise of meat-free diets, how is the traditional Christmas bird faring?

Read more
Monday, December 3, 2018

Clear your head during the colder months with a walk around the beautiful and varied Hertfordshire countryside. We have gathered eight spots that make stunning walks in the winter

Read more
Friday, November 30, 2018

We’ve teamed up with Grand Illusions to give one lucky reader the opportunity to win a £250 gift card with the stylish homeware brand

Read more
Monday, November 26, 2018

The Black Horse, Brent Pelham shares its hearty steak and ale pie recipe that’s perfect for winter

Read more
November 2018

Newsletter Sign Up

Sign up to the following newsletters:

Sign up to receive our regular email newsletter

Our Privacy Policy


Topics of Interest

Food and Drink Directory

Local Business Directory

Search For a Car In Your Area

Property Search