Flower Power in Watford

PUBLISHED: 18:20 15 February 2010 | UPDATED: 15:40 20 February 2013

Originally from Spain, Angela Lloret from Watford has adored flowers since she was a child. Her chic florist shop, Vive la rose in London's West End, is a hit with the stars and customers as Philippa Pearson finds out...

When I told my grandmother where my new flower shop was, it brought a smile to her face.' Angela Lloret lives in Watford but runs the highly acclaimed flower shop, Vive la rose, in the heart of London's West End. The shop is in Royal Opera Arcade, the oldest arcade in London, and not far from the Savoy hotel where her grandmother was married just after the Second World War. 'Granny's wedding bouquet came from a flower shop in this same arcade all those years ago so I knew it was the right place to be when I set up the business four years ago,' says Angela who grew up in Spain, spending summer each year with her English grandparents in Surrey.
She's always loved plants and flowers and both her grandparents are green fingered and have pretty gardens. 'I loved coming to England each year, seeing the fresh green foliage with gorgeous seasonal blooms in the gardens here, and I'm sure this has inspired me to work with flowers,' Angela says as she shows me around her chic flower shop.
What makes Vive la rose different from other flower shops is the attention to design details in the arrangements combined with Angela's striving for originality and use of seasonal blooms. 'Creating a beautiful bouquet using seasonal flowers and foliage is what I love doing, and I feel exhilarated by the range of material available throughout the year for my arrangements. My inspiration is drawn from nature,' says Angela.
Her passion for flowers is matched by her love of foliage which plays an important part in the floral creations, with seasonal and unusual foliage coming fresh to the shop each week from Cornwall.
Angela grew up in Barcelona, moving to the countryside nearby before coming to the UK to study archaeology. Soon afterwards she joined the Spanish home furnishing company KA International as their UK Director and was responsible for creating window displays for 17 shops across the UK. Her obsession with flowers meant they had a key part in the merchandising displays and soon people were asking who the florist was who made the arrangements. 'I thought, well maybe I have some natural talent here,' says Angela and she decided to pursue her floral passion and carve out a new career for herself. She trained with Judith Blackmore and noted British floral designer Jane Packer before opening a shop in Watford, prior to creating Vive la rose.
As you'd expect, roses play a key part in bouquets but don't expect the usual standard 'off the shelf' colours from Angela: instead think sumptuous, delicate, pastel, vibrant or dazzling. I left with some gorgeous pale lilac roses which looked sensational at home in a vase with other colour co-ordinated blooms. Vive la rose's style may be designer but prices are affordable with deliveries made by eco-friendly bicycle in the central London area. Another way Angela embraces environmental issues is to use her own jute bags as an alternative to cellophane for her bouquets. Flowers for the workplace is another strand of Vive la rose's portfolio and the shop supplies beautiful arrangements on a weekly basis for many a multi-national company in central London. Wedding flowers are a passion of Angela's and she and her team work hard to create fresh, innovative arrangements using rare and unusual blooms for a couple's special day.
Recently named as one of the top five florists in the capital by the London Paper, Angela's floral creations have been enjoyed by high profile people like Kylie Minogue, Mr and Mrs Blair and events including London Fashion Week and the X Factor.

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