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Take more PRIDE in your driving!

PUBLISHED: 08:39 04 September 2010 | UPDATED: 17:47 20 February 2013

Take more PRIDE in your driving!

Take more PRIDE in your driving!

Hertfordshire police road safety campaign that aims to tackle speeding problems in the Oxhey area is to get funding support from a local county councillor.

Hertfordshire police road safety campaign that aims to tackle speeding problems in the Oxhey area is to get funding support from a local county councillor.


County Councillor Frances Button (Oxhey Park) has allocated 350 to Hertfordshire Constabulary to help them implement their proposed operation PRIDE*, which will target speeding drivers in Oxhey Hall, where speeding problems have been particularly bad over a number of years.


The money will help to pay for a TV/DVD player, publicity material and equipment.


Rather than prosecuting drivers who have been stopped for speeding, the police will aim to educate them about the dangers of driving too fast, with the aid of a high-impact DVD shown at the roadside.


A total of 10,000 is available to each of the 77 members of Hertfordshire County Council to spend on worthwhile community projects in their area.


Cllr Button said: Unfortunately, Oxhey Hall is notorious for speeding problems and serious accidents, and local residents are quite understandably looking for an effective solution - so I am right behind this proposed campaign to make speeding motorists take a hard look at the consequences of their driving and ultimately to change their behaviour.


While driver education is being proposed as an alternative to prosecution, it is not a soft option and all the indications from a similar scheme in Bedfordshire is that it is highly effective in tackling the problem.


Locality budgets were launched in July 2009, with funding to be used for worthy social, economic or environmental causes in Hertfordshire. For information on how to apply for funding under the scheme, visit www.hertsdirect.org and type 'locality budgets' into the search box.


*PRIDE stands for Preventing Road Injuries through Driver Education.

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