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Business profile: Darren Jordan

PUBLISHED: 11:57 02 December 2014 | UPDATED: 12:09 02 December 2014

Darren Jordan

Darren Jordan

Juliet Sheath

The partner at accountants Kingston Smith, St Albans gives an insight into his challenges, ethos and insprirations

What are the biggest challenges in your position? 
Challenges within the accountancy sector are wide and varied. Competition is fierce and we need to make sure that we are up-to-date not only with technical knowledge but the business environment across several sectors to ensure that we exceed people’s expectations and are able to provide valuable advice.

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What’s your motivation? 
I find helping people deal with their tax, accounting and other problems very satisfying – as well as spotting opportunities for them and, ultimately, helping them succeed whatever their business or personal goals. I relish new initiatives that help clients with issues affecting their business, like funding. Following our research into the difficulties SMEs have in obtaining bank finance, we’re helping numerous small businesses obtain loans secured on their assets where banks cannot help.

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What are the most valuable business lessons you’ve learned? 
Follow your instincts and do not be afraid to ask stupid questions. We’ve all learnt the hard way to think through and understand the consequences of what we are doing before we do it.

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Who is your business role model? 
Steve Jobs. He achieved so much through his own efforts and ability, pioneering several new products which have changed the way we live. In the face of adversity, he wasn’t afraid to take a more challenging path. Having been adopted by working class parents, he dropped out of university as he did not believe it was the best use of his time and his parents’ money. He broke the mould and for that I admire him.

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