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Business profile: Rob Bird, Lifestyle Medicine Centre

PUBLISHED: 12:50 03 February 2015 | UPDATED: 12:55 03 February 2015

The business concentrates on people with real clinical need

The business concentrates on people with real clinical need

Archant

Rob Bird, director of clinical exercise, Lifestyle Medicine Centre, Ware

How did you get started in business? I worked in the mainstream exercise industry for many years and became frustrated at its emphasis on aesthetics rather than on those who really needed help. We decided to concentrate on people with real clinical need and believe we provide something different from the substantial number of conventional exercise facilities available locally.

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What’s your motivation? Having watched friends and family with poor lifestyles develop chronic diseases such as heart disease and cancer, and, subsequently receive poor advice and very little support after the event, we thought it was time to assist the medical profession in promoting physical activity to improve the health of patients.

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What are the biggest challenges? Changing the current medical ethos, which focuses on the symptoms of disease and not their underlying causes. We aim to assist our local medics in counselling patients about the benefits of lifestyle change and provide an environment where they have a real chance of improving their health without over-prescription of medication. We might save the NHS money too.

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What are the most valuable business lessons you’ve learned? To have faith in your beliefs, trust your own instincts and keep moving forward even when things are not going your way.

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