Think pink

PUBLISHED: 15:33 30 September 2011 | UPDATED: 20:04 20 February 2013

Crabtree tote

Crabtree tote

Every year 50,000 people in the UK are diagnosed with breast cancer and each year October is dedicated as National Breast Cancer Awareness Month...

Every year 50,000 people in the UK are diagnosed with breast cancer and each year October is dedicated as National Breast Cancer Awareness Month. So this month do your bit for breast cancer charities by joining an event or simply going shopping


Breakthrough Breast Cancer is dedicated to improving and saving lives through better services, prevention, diagnosis and treatments. The charity funds groundbreaking research, campaigns for better services and treatments, and raises awareness of the signs and symptoms of breast cancer. It set up the UKs first dedicated breast cancer research facility, the Breakthrough Research Centre, and also has three Breakthrough Research Units.

Do your bit

Breakthrough encourages fundraising and awareness raising in a number of ways by encouraging people to wear pink to work or hold a pink party or dinner; sell pink cakes and biscuits at a pink coffee and cake break; hold a pink pyjama party; or do a pink walk, run, bike, swim or aerobic-a-thon. Register your event at

Go shopping

The shops are full of pink-themed products that will raise money for Breakthrough Breast Cancer including:

Avon Breast Cancer Crusade compact mirror, 4: 25% to Breakthrough Breast Cancer

Coast Ruby Shoe, 99, 10% donation to Breakthrough Breast Cancer

M&S Heart Mix Bracelet, 18, 10% donation to Breakthrough Breast Cancer

Find more items at


Breakthrough Breast Cancer has also launched Pink Ribbon Bingo, supported by celebrities Tamzin Outhwaite, Sara Cox and Kate Thornton, with 15p out of every 1 spent going to the charity. Play now at


Breast Cancer Cares unique strength lies in the way it combines a profound understanding of peoples experience of breast cancer with the clinical expertise of a team of specialist nurses. Many of the staff and volunteers have had a personal experience of breast cancer. Last year the charity held the UKs first ever Secondary Breast Cancer Awareness Day on October 13 and will be marking the day again to recognise the needs and experiences of the estimated 100,000 people who are living with secondary breast cancer in the UK. more information.

Do your bit

The charity is hosting two Breast Cancer Care fashion shows, one in Scotland and the other in London at the Grosvenor House Hotel, Park Lane on October 5 when men and women who have been diagnosed with breast cancer will take to the catwalk. You can also help by hosting a Pink Friday event at work, home or school register at

Go shopping

A range of pink-themed products are available including:

Crabtree & Evelyn Tote, price 10, donation 5 to Breast Cancer Care

George at Asda, Tickled Pink Betty Boop T-shirt, price 10, donation 1 to Breast Cancer Care

QVC Diamonique stiletto shoe pendant and chain, price 17.07, all proceeds to Breast Cancer Care

Find more items at


Breast Cancer Campaigns mission is to beat breast cancer by funding innovative world-class research to understand how breast cancer develops, leading to improved diagnosis, treatment, prevention and cure. Breast Cancer Campaign is a unique community of scientists, supporters and people touched by breast cancer. Find out more about Breast Cancer Campaign at

Do your bit

Wear it Pink Day takes place on October 28 and is Breast Cancer Campaign's biggest fundraising event last year it raised more than 2million. The charity is urging everyone to join in by organising a wear it pink day. Team up with colleagues, family or friends, wear something pink and donate 2 to Breast Cancer Campaign. Register your event at

Go shopping

Breast Cancer Campaign has teamed up with Debenhams a partnership that has lasted 10 years to offer special fundraising T-shirts by Designers at Debenhams and is the retailer of the official Wear It Pink T-shirt. Plus, for every bra sold in October at Debenhams, 50p will be donated to the charity.


Join the fight for womens survival is Cancer Research UKs campaign to support Breast Cancer Awareness month in October. It aims to raise vital funds for breast cancer research and to encourage people to be more breast aware.

Supporters are running a variety of fundraising events across the UK to support the campaign, from large-scale sponsored walks to smaller supporter-led events such as a pink-themed school disco.

Do your bit

Events will be taking place across the UK, but if you can't join in with one of the sponsored walks or other fundraising events, why not help us by organising your own activity? Events at

Go shopping

Join the fight against breast cancer and treat yourself to a fabulous range of lovely pink things from just 99p, available online. Not forgetting our celebrity breast cancer ducks designed this year by Anastacia and Paul OGrady with 100% of profits going to research into breast cancer. Shop at

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